25 LITERS

CLIENT: FINISH

AGENCY: HAVAS

WHY?

Turkey is on the verge of being water poor. If we do not start saving today, we will have to live with 25 liters of water daily. 25 liters is the minimum limit stipulated by the World Health Organization in order to provide basic needs.

HOW?

Turkish people love dramas, but do not like documentaries that much. What if we combine these two and make Turkey’s first docu-drama in which a celebrity activist is looking for solutions and in an interlaced story a woman is trying to live with 25 liters of water in future of Istanbul.

RESULTS

0 M
Views
0 K
People pledged to save water.
0 M
Tons of water promised to be saved.

CASE FILM

AWARDS

GOLDEN DRUM

CONTENT, FILMS & TV SHOW / SILVER DRUM

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FELİS

BRAND EXPERIENCE & ACTIVATION

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FELİS

SPONSORED OR JOINT CAMPAIGNS

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CRYSTAL APPLE

MEDIA – BRANDED CONTENT / CRYSTAL APPLE

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MIXX AWARDS

BRANDED CONTENT / GOLD MIXX

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MIXX AWARDS

NATIVE ADS / BRONZE MIXX

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