KADIN TV INTEGRATION
Finish has been loosing ground to its number one rival, two years in a row. And not just only in the sales, but also in the mind and heart of the consumers.
Instead of integrating the product, we integrated a smile into the most watched Turkish TV series “Kadın”.
CONTENT, NATIVE ADVERTISING, BRAND INTEGRATION, SPONSORHSIPS & CO-PROMOTIONS / SILVER DRUM
USE OF BRAND INTEGRATION INTO A PRGRAMME OR PLATFORM / SILVER
USE OF TV / BRONZE
MEDIA – USE OF MEDIA – TV / SILVER APPLE