TURKEY’S WATER

CLIENT: FINISH

AGENCY: HAVAS

WHY?

Turkey is on the verge of being water poor in 11 years. However, we waste million tons of water in our unnecessary habits like pre-rinsing. Every time we pre-rinse, 57 liters of water is wasted.

HOW?

To make people aware of this fact and change their behavior, we created an integrated campaign which includes Turkey’s first docu-drama 25 Liters, a TV commercial, a web site in which one can easily calculate his/her water footprint and a challenge on the basis of shrinking water bill by saving.

RESULTS

0 M
people watched documentary.
0 M
tons of water promised to be saved via website.
0 K
households stopped handwashing.
0 %
increase in loyalty score.
0 %
increase in market share (which made Finish market leader)

CASE VIDEO

AWARDS

GOLDEN DRUM

INTEGRATED / GRAND PRIX

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GOLDEN DRUM

SOCIAL GOOD / GOLD

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FELİS

INTEGRATED / GRAND PRIX

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FELİS

INTEGRATED – HOME CARE / FELIS

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FELİS

SOCIAL RESPONSIBILITY – INTAGRATED MEDIA / FELIS

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FELİS

SOCIAL RESPONSIBILITY – ENVIRONMENT / FELIS

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CRYSTAL APPLE

INTEGRATED CAMPAIGNS – FMCG / CRYSTAL APPLE

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MIXX AWARDS

BEST OF THE YEAR AWARD

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MIXX AWARDS

INTEGRATED CAMPAIGNS / GOLD MIXX

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MIXX AWARDS

CREATIVITY INSPIRED BY DATA / BRONZE MIXX

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