PRODUCTS THAT DON’T LIKE THEIR PRICES

CLIENT: MİGROS

AGENCY: McCANN İSTANBUL

PROBLEM

Although Migros private label products are cheaper than all its competitors, they are not perceived as cheap among customers.

SOLUTION

To show that Migros private label products are high quality and have low prices, we created “the products that don’t like their prices” campaign.

Those products are so high quality that they are rebelling against their low prices. They claim that they don’t deserve to be so cheap.

RESULTS

% 0
COMPANY GROWTH
0
INCREASE IN PERCEIVED PRICE FAIRNESS (points)
0
INCREASE IN PERCEIVED QUALITY (points)
% 0
INCREASE IN REVENUE (TEA MARKET)
% 0
INCREASE IN REVENUE (SUGAR MARKET)
% 0
INCREASE IN REVENUE (YOGURT MARKET)

TEA

MILK

RICE

CHEESE

SUNFLOWER OIL

SUGAR

YOGURT

PINEAPPLE

WET WIPES

BLEACH

FABRIC SOFTENER

AWARDS

EFFIE AWARDS

RETAIL – SILVER EFFIE

effie
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