THE SHORT WAY
CLIENT: AKBANK ART CENTER
AGENCY: MCCANN ISTANBUL
In Turkey, the interest in short films are so low. Our aim is to make short films popular, to increase the awareness of Akbank Short Film Festival and to provide 100% occupancy in festival halls.
Most of the people do not watch short films, but they do spend significant of their time watching short videos on internet. Based on this insight, we aimed to remind our audience that short videos are short films too.
We choose Instagram as our main media because of its new 15-second video feature and popularity among our target audience. To take young people’s attention we created Instagram’s first interactive video adventure. Users will try to go to Akbank Art Center through Instagram accounts in the shortest way possible.
BEST USE OF INSTAGRAM / BRONZE
INNOVATIVE USE OF COMMUNITY / FELİS
INTERACTIVE VIDEOS / GOLD MIXX