OUTDOOR Archives - Cevap İşareti https://www.cevapisareti.com/portfolio_category/outdoor/ Ömer Ceran Kişisel Sayfası Sun, 13 Jun 2021 15:10:04 +0000 tr hourly 1 https://wordpress.org/?v=6.9.4 https://www.cevapisareti.com/wp-content/uploads/2016/07/cropped-cevapisareti-32x32.avif OUTDOOR Archives - Cevap İşareti https://www.cevapisareti.com/portfolio_category/outdoor/ 32 32 FINISH – HAYRAT https://www.cevapisareti.com/portfolio-posts/finish-hayrat/ https://www.cevapisareti.com/portfolio-posts/finish-hayrat/#respond Wed, 18 Nov 2020 10:11:35 +0000 https://www.cevapisareti.com/?post_type=portfolio&p=13632 The post FINISH – HAYRAT appeared first on Cevap İşareti.

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HAYRAT

CLIENT: FINISH

AGENCY: HAVAS ISTANBUL

PROBLEM

Turkey is on the verge of becoming water poor in near future. Within the pandemic days, we understood the importance of water even better.
But we still do not aware of the fact that it’s a limited resource. If we continue wasting like this, we will be facing water scarcity in near future.

FACT

Fountains (aka hayrats) have been the symbol of wealth and thankfulness for life since the Ottoman times. Wealthy pashas and even sultans have built hayrats on behalf of their names. But today, most of them have dried up. Now, they are the clearest evidence of drought.

SOLUTION

We identified more than 300 hayrats which are placed in crowded streets or squares in 32 cities. Then we attached ibeacons on these hayrats to send notification to the people who has just passed by these hayrats.
We sent customized notifications to every passerby from any hayrat. In these notifications, we talked on behalf of that hayrat. We led them to an informative video about hayrats and impending drought.

CASE FILM

AWARDS

FELİS

Brand Experience and Activation: 
Grand Prix

felis-4

FELİS

Brand Experience and Activation / Live Brand Experience and Promotion: Felis

felis-4

FELİS

Brand Experience & Activation / Use of Point of Sale Technology: 
Achievement

felis-4

FELİS

Brand Experience & Activation / Use of Non-Traditional Media: 
Achievement

felis-4

FELİS

Social Responsibility & Sustainability / Outdoor: 
Achievement

felis-4

FELİS

Media / Ambient Media (Big Scale):
Achievement

felis-4

FELİS

Media / Paradigm Shifting Projects:
Achievement

felis-4

FELİS

Mobile / Creative Use Of Mobil Technology: Felis

felis-4

FELİS

Mobile / Mobile Centered Campaign:
Achievement

felis-4

CRYSTAL APPLE

Design / Exp. Design / Digital Installation and Event:
Bronze Apple

elma-2

CRYSTAL APPLE

Media / Use of Media / Ambient: 
Crystal Apple

elma-2

CRYSTAL APPLE

Digital, Social Media and Activation / Mobile / Service: 
Crystal Apple

elma-2

CRYSTAL APPLE

Digital, Social Media and Activation / Digital Campaigns / Others: 
Bronze Apple

elma-2

CRYSTAL APPLE

Outdoor /
Interactive: 
Crystal Apple

elma-2

CRYSTAL APPLE

Outdoor / Big and Small Scale Ambient / Corporate Image and Social Responsibility:
Bronze Apple

elma-2

MIXX EUROPE

Offline Digitalisation:
Silver Mixx

mixx_eu_white

WHITE SQUARE AWARDS

Ambient:
Silver 

ws

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]]> https://www.cevapisareti.com/portfolio-posts/finish-hayrat/feed/ 0 TRAFFIC IS LIFE – MISSED SIGNS https://www.cevapisareti.com/portfolio-posts/trafik-hayattir-kacan-isaretler/ https://www.cevapisareti.com/portfolio-posts/trafik-hayattir-kacan-isaretler/#respond Sun, 14 Feb 2016 10:27:05 +0000 http://www.cevapisareti.com/?post_type=portfolio&p=9313 The post TRAFFIC IS LIFE – MISSED SIGNS appeared first on Cevap İşareti.

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MISSED SIGNS

CLIENT: TRAFFIC IS LIFE

AGENCY: MCCANN İSTANBUL 

PROBLEM

Distraction is one of the biggest problems in traffic. And today we have much more things to distract us, such as smart phone. Smart phone users are so obsessed with their phones that whenever they get a notification they immediately look at it. Unfortunately, being in traffic does not stop them. And looking at phone has a price: missing out on the road.

SOLUTION

We created Missed Signs to draw attention to the dangers of using mobile phone in traffic. We use the notification icons in a place where drivers never imagined: in real traffic signs.

We started the project in Seferihisar -a popular town among tourists in Aegean side of Turkey- where traffic accidents increased in summer times. We implemented the project to the critical points that we identified with the local police.

CASE VIDEO

PRINT AD

Doğuş Otomotiv Traffic is Life – Missed Sign H

AWARDS

CRYSTAL APPLE

OUTDOOR / SILVER APPLE

kristal

FELİS AWARDS

AMBIENT / FELİS ACHIEVEMENT AWARD

felis

DIRECT MARKETING AWARDS

GUERILLA CAMPAIGN/ 2nd BEST CAMPAIGN

dp

A AWARDS (BEST OUTDOOR CAMPAIGNS OF TURKEY)

AMBIENT AWARD & URBAN DESIGN SPECIAL AWARD

a

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