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FINISH – WATER INDEX

Ömer Ceran — Tue, 17 Nov 2020 11:35:49 +0000

FINISH WATER INDEX

CLIENT: FINISH

AGENCY: HAVAS

PROBLEM

Turkey will be a water poor country in near future. Yet, people waste like there is no tomorrow.
Three years ago, Finish started a water preservation campaign. Although dishwasher penetration rate is 80% in Turkey, 50% of the consumers pre-rinse their dishes, thus wasting 57 liters in every cycle. The brand purpose is to end pre-rinsing and save 57 liters of water.

INSIGHT

Turkish economy is not promising. The most popular investment choice in Turkey is buying and selling foreign currencies or golds. The daily value of Dollar, Euro and gold is in everybody’s radar.
In our third year of water preservation campaign, we want to put water into every single person’s agenda.

SOLUTION

Water is the most undervalued resource. Currencies, stocks and oil is nothing compared to the value of a water. And until now, there was no attempt to show water’s true value. With the help of well-respected Turkish Industrial and Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index is now 86, which is just above the critical value 70. Below 70 is water poor. Above 100 is plenty. As the index takes its place in our lives, we will understand the value of water better.

CASE FILM

TV CHANNELS & NEWSPAPERS

AWARDS

CANNES LIONS

THE ONE SHOW

MIXX EUROPE

LIA AWARDS

CRYSTAL APPLE

FELİS

EFFIE TURKEY

MIXX TURKEY

SOCIAL MEDIA AWARDS

WHITE SQUARE

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TATİLSEPETİ – YOU NEED A VACATION?

Ömer Ceran — Sat, 17 Mar 2018 21:14:17 +0000

ENOUGH

AHHH

HELP

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PAREX – SPONGE

Ömer Ceran — Sat, 17 Sep 2016 09:55:20 +0000

PRINT AD

1000 LEAGUES UNDER THE SEA
20 times more absorbent than any other sponge.

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TRAFFIC IS LIFE – MISSED SIGNS

Ömer Ceran — Sun, 14 Feb 2016 10:27:05 +0000

MISSED SIGNS

CLIENT: TRAFFIC IS LIFE

AGENCY: MCCANN İSTANBUL

PROBLEM

Distraction is one of the biggest problems in traffic. And today we have much more things to distract us, such as smart phone. Smart phone users are so obsessed with their phones that whenever they get a notification they immediately look at it. Unfortunately, being in traffic does not stop them. And looking at phone has a price: missing out on the road.

SOLUTION

We created Missed Signs to draw attention to the dangers of using mobile phone in traffic. We use the notification icons in a place where drivers never imagined: in real traffic signs.

We started the project in Seferihisar -a popular town among tourists in Aegean side of Turkey- where traffic accidents increased in summer times. We implemented the project to the critical points that we identified with the local police.

CASE VIDEO

PRINT AD

AWARDS

CRYSTAL APPLE

OUTDOOR / SILVER APPLE

FELİS AWARDS

AMBIENT / FELİS ACHIEVEMENT AWARD

DIRECT MARKETING AWARDS

GUERILLA CAMPAIGN/ 2nd BEST CAMPAIGN

A AWARDS (BEST OUTDOOR CAMPAIGNS OF TURKEY)

AMBIENT AWARD & URBAN DESIGN SPECIAL AWARD

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MİGROS – JET KASA SELF CHECK OUT

Ömer Ceran — Thu, 07 May 2015 19:17:28 +0000

CONDOM

PAD

AWARDS

KIRMIZI – THE BEST PRINT ADS

BEST AD IN RETAIL – ACHIEVEMENT

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