FINISH WATER INDEX
CLIENT: FINISH
AGENCY: HAVAS
PROBLEM
Turkey will be a water poor country in near future. Yet, people waste like there is no tomorrow.
Three years ago, Finish started a water preservation campaign. Although dishwasher penetration rate is 80% in Turkey, 50% of the consumers pre-rinse their dishes, thus wasting 57 liters in every cycle. The brand purpose is to end pre-rinsing and save 57 liters of water.
INSIGHT
Turkish economy is not promising. The most popular investment choice in Turkey is buying and selling foreign currencies or golds. The daily value of Dollar, Euro and gold is in everybody’s radar.
In our third year of water preservation campaign, we want to put water into every single person’s agenda.
SOLUTION
Water is the most undervalued resource. Currencies, stocks and oil is nothing compared to the value of a water. And until now, there was no attempt to show water’s true value. With the help of well-respected Turkish Industrial and Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index is now 86, which is just above the critical value 70. Below 70 is water poor. Above 100 is plenty. As the index takes its place in our lives, we will understand the value of water better.
CASE FILM
TV CHANNELS & NEWSPAPERS
![A Haber A Haber](https://www.cevapisareti.com/wp-content/uploads/2020/11/whatsapp-image-2020-11-18-at-16.43.14-2-1024x643.jpeg)
![CNN Türk CNN Türk](https://www.cevapisareti.com/wp-content/uploads/2020/11/whatsapp-image-2020-11-18-at-16.43.14-1-1024x639.jpeg)
![Hürriyet Hürriyet](https://www.cevapisareti.com/wp-content/uploads/2020/11/whatsapp-image-2020-11-18-at-16.43.14.jpeg)
AWARDS
![1_cannes 1_cannes](https://www.cevapisareti.com/wp-content/uploads/2021/07/1_cannes.png)
![2_one 2_one](https://www.cevapisareti.com/wp-content/uploads/2021/07/2_one-300x300.png)
![8_mixx_eu2 8_mixx_eu2](https://www.cevapisareti.com/wp-content/uploads/2021/07/8_mixx_eu2.png)
![lia lia](https://www.cevapisareti.com/wp-content/uploads/2021/12/lia.png)
![5_elma 5_elma](https://www.cevapisareti.com/wp-content/uploads/2021/07/5_elma-1.png)
![6_felis 6_felis](https://www.cevapisareti.com/wp-content/uploads/2021/07/6_felis.png)
![9_effie 9_effie](https://www.cevapisareti.com/wp-content/uploads/2021/07/9_effie-300x150.png)
![7_mixx 7_mixx](https://www.cevapisareti.com/wp-content/uploads/2021/07/7_mixx.png)
![14_sma 14_sma](https://www.cevapisareti.com/wp-content/uploads/2021/07/14_sma.png)
![10_ws 10_ws](https://www.cevapisareti.com/wp-content/uploads/2021/07/10_ws.png)