FINISH WATER INDEX
CLIENT: FINISH
AGENCY: HAVAS
PROBLEM
Turkey will be a water poor country in near future. Yet, people waste like there is no tomorrow.
Three years ago, Finish started a water preservation campaign. Although dishwasher penetration rate is 80% in Turkey, 50% of the consumers pre-rinse their dishes, thus wasting 57 liters in every cycle. The brand purpose is to end pre-rinsing and save 57 liters of water.
INSIGHT
Turkish economy is not promising. The most popular investment choice in Turkey is buying and selling foreign currencies or golds. The daily value of Dollar, Euro and gold is in everybody’s radar.
In our third year of water preservation campaign, we want to put water into every single person’s agenda.
SOLUTION
Water is the most undervalued resource. Currencies, stocks and oil is nothing compared to the value of a water. And until now, there was no attempt to show water’s true value. With the help of well-respected Turkish Industrial and Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index is now 86, which is just above the critical value 70. Below 70 is water poor. Above 100 is plenty. As the index takes its place in our lives, we will understand the value of water better.
CASE FILM
TV CHANNELS & NEWSPAPERS
AWARDS
AWARDS (LIST)
FELİS
Integrated
Campaigns:
Grand Prix
FELİS
Integrated Campaigns /
Home Care:
Felis
FELİS
Digital / Branded Technologies and Services: Felis
FELİS
Digital / Promising Digital Projects: Achievement
FELİS
Brand Experience & Activation / Sponsored or Joint: Felis
FELİS
Branded Content & Entertainment / Online Content: Felis
FELİS
Branded Content & Entertainment / Printed Content: Felis
FELİS
Branded Content & Entertainment / Branded Content Campaign: Felis
FELİS
Media – Grand Prix
FELİS
Media / Print: Felis
FELİS
Media / Multi Media: Felis
FELİS
Media / Paradigm Shifting Projects: Felis
FELİS
Media / Perfection at Innovation: Felis
FELİS
Media / Perfection at Insight: Achievement
FELİS
PR / Sustainability Management: Felis
FELİS
PR / Content Management: Achievement
FELİS
Social Responsibility / Environment: Achievement
FELİS
Data Use / Product or Service Inspired by Data: Felis
FELİS
Data Use / Creativity Inspired by Data: Achievement
FELİS
Data Use / Data Storytelling: Achievement
CRYSTAL APPLE
Integrated Campaigns:
Grand Prix
CRYSTAL APPLE
Integrated / Image and Social Responsibility:
Crystal Apple
CRYSTAL APPLE
Design / Exp. Design / Data Visualization:
Bronze Apple
CRYSTAL APPLE
Media:
Grand Prix
CRYSTAL APPLE
Media / Use of Media / TV:
Crystal Apple
CRYSTAL APPLE
Media / Data Driven Creativity / Use of Data:
Crystal Apple
CRYSTAL APPLE
Media / Integrated Campaign / Best Use of Media:
Bronze Apple
CRYSTAL APPLE
Media / Goods and Services / Other:
Crystal Apple
CRYSTAL APPLE
Media / Perfection at Media / Insight and Strategy:
Crystal Apple
CRYSTAL APPLE
Digital, Social Media and Activation:
Grand Prix
CRYSTAL APPLE
Digital, Social Media and Activation / Branded Content / Service:
Crystal Apple
CRYSTAL APPLE
Digital, Social Media and Activation / Use of Data / Creativity Inspired by Data:
Crystal Apple
CRYSTAL APPLE
Print / Image and Social Responsibility:
Crystal Apple
MIXX AWARDS
Best of the Year
MIXX AWARDS
Best Use of Data:
Gold Mixx
MIXX AWARDS
Innovative and Experimental:
Gold Mixx
MIXX AWARDS
Brand Positioning and Awareness:
Silver Mixx
MIXX AWARDS EUROPE
Effective Use of Data:
Gold Mixx
MIXX AWARDS EUROPE
Corporate Social Responsibility:
Silver Mixx
EFFIE TURKEY
Environmental and Social Benefit:
Gold Effie
SOCIAL MEDIA AWARDS
Digital PR:
Silver
WHITE SQUARE
Data Enhanced Creativity:
Gold
WHITE SQUARE
Excellence in Media Insight & Strategy:
Silver
THE ONE SHOW
Special Award:
Green Pencil
THE ONE SHOW
Creative Use Of Data / Real Time:
Bronze Pencil
THE ONE SHOW
Public Relations / Brand Voice:
Merit
CANNES LIONS
Brand Experience & Activation / Corporate Purpose & Social Responsibility
Bronze Lion
