FINISH WATER INDEX

CLIENT: FINISH

AGENCY: HAVAS

PROBLEM

Turkey will be a water poor country in near future. Yet, people waste like there is no tomorrow.
Three years ago, Finish started a water preservation campaign. Although dishwasher penetration rate is 80% in Turkey, 50% of the consumers pre-rinse their dishes, thus wasting 57 liters in every cycle. The brand purpose is to end pre-rinsing and save 57 liters of water.

INSIGHT

Turkish economy is not promising. The most popular investment choice in Turkey is buying and selling foreign currencies or golds. The daily value of Dollar, Euro and gold is in everybody’s radar.
In our third year of water preservation campaign, we want to put water into every single person’s agenda.

SOLUTION

Water is the most undervalued resource. Currencies, stocks and oil is nothing compared to the value of a water. And until now, there was no attempt to show water’s true value. With the help of well-respected Turkish Industrial and Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index is now 86, which is just above the critical value 70. Below 70 is water poor. Above 100 is plenty. As the index takes its place in our lives, we will understand the value of water better.

CASE FILM

TV CHANNELS & NEWSPAPERS

A Haber
CNN Türk
Hürriyet

AWARDS

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CANNES LIONS
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THE ONE SHOW
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MIXX EUROPE
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WHITE SQUARE
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CRYSTAL APPLE
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FELİS
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EFFIE TURKEY
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MIXX TURKEY
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SOCIAL MEDIA AWARDS

AWARDS (LIST)

FELİS

Integrated
Campaigns:

Grand Prix

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Integrated Campaigns /
Home Care:
Felis

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FELİS

Digital / Branded Technologies and Services: Felis

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Digital / Promising Digital Projects: Achievement

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Brand Experience & Activation / Sponsored or Joint: Felis

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Branded Content & Entertainment / Online Content: Felis

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Branded Content & Entertainment / Printed Content: Felis

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Branded Content & Entertainment / Branded Content Campaign: Felis

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Media – Grand Prix

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Media / Print: Felis

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Media / Multi Media: Felis

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Media / Paradigm Shifting Projects: Felis

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Media / Perfection at Innovation: Felis

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Media / Perfection at Insight: Achievement

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PR / Sustainability Management: Felis

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PR / Content Management: Achievement

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Social Responsibility / Environment: Achievement

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Data Use / Product or Service Inspired by Data: Felis

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Data Use / Creativity Inspired by Data: Achievement

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Data Use / Data Storytelling: Achievement

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CRYSTAL APPLE

Integrated Campaigns:
Grand Prix

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Integrated / Image and Social Responsibility:
Crystal Apple

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CRYSTAL APPLE

Design / Exp. Design / Data Visualization:
Bronze Apple

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CRYSTAL APPLE

Media: 
Grand Prix

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CRYSTAL APPLE

Media / Use of Media / TV: 
Crystal Apple

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CRYSTAL APPLE

Media / Data Driven Creativity / Use of Data: 
Crystal Apple

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CRYSTAL APPLE

Media / Integrated Campaign / Best Use of Media:
Bronze Apple

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CRYSTAL APPLE

Media / Goods and Services / Other: 
Crystal Apple

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CRYSTAL APPLE

Media / Perfection at Media / Insight and Strategy: 
Crystal Apple

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CRYSTAL APPLE

Digital, Social Media and Activation: 
Grand Prix

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CRYSTAL APPLE

Digital, Social Media and Activation / Branded Content / Service: 
Crystal Apple

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CRYSTAL APPLE

Digital, Social Media and Activation / Use of Data / Creativity Inspired by Data:
Crystal Apple

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CRYSTAL APPLE

Print / Image and Social Responsibility: 
Crystal Apple

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MIXX AWARDS

Best of the Year

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MIXX AWARDS

Best Use of Data:
Gold Mixx

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Innovative and Experimental:
Gold Mixx

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MIXX AWARDS

Brand Positioning and Awareness:
Silver Mixx

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MIXX AWARDS EUROPE

Effective Use of Data:
Gold Mixx

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MIXX AWARDS EUROPE

Corporate Social Responsibility:
Silver Mixx

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EFFIE TURKEY

Environmental and Social Benefit:
Gold Effie

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SOCIAL MEDIA AWARDS

Digital PR:
Silver

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WHITE SQUARE

Data Enhanced Creativity:
Gold

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WHITE SQUARE

Excellence in Media Insight & Strategy:
Silver

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THE ONE SHOW

Special Award:
Green Pencil

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THE ONE SHOW

Creative Use Of Data / Real Time:
Bronze Pencil

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THE ONE SHOW

Public Relations / Brand Voice:
Merit

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CANNES LIONS

Brand Experience & Activation /  Corporate Purpose & Social Responsibility
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