FINISH WATER INDEX

CLIENT: FINISH

AGENCY: HAVAS

PROBLEM

Turkey is on the verge of being water poor; however, most of the people are not aware of this fact.

INSIGHT

In these days, the most important question in Turkey is “What is the value of Dollar/Euro?”
We check the increases or decreases in foreign currencies at many moments of the day. Ironically, we do not check the condition of our water resources, which is much more vital than these currencies.

SOLUTION

With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
The index is calculated by measuring the occupancy rate at dams, consumption in agriculture, industry and household. The index is between 70 (scarcity level) and 130 (abundance level). It is now 86, which is just above the critical value 70.

CASE FILM

TV CHANNELS & NEWSPAPERS

A Haber
CNN Türk
Hürriyet

AWARDS

FELİS

Integrated
Campaigns:

Grand Prix

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Integrated Campaigns /
Home Care:
Felis

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FELİS

Digital / Branded Technologies and Services: Felis

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Digital / Promising Digital Projects: Achievement

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Brand Experience & Activation / Sponsored or Joint: Felis

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Branded Content & Entertainment / Online Content: Felis

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Branded Content & Entertainment / Printed Content: Felis

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Branded Content & Entertainment / Branded Content Campaign: Felis

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Media – Grand Prix

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Media / Print: Felis

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Media / Multi Media: Felis

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Media / Paradigm Shifting Projects: Felis

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Media / Perfection at Innovation: Felis

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Media / Perfection at Insight: Achievement

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PR / Sustainability Management: Felis

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PR / Content Management: Achievement

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Social Responsibility / Environment: Achievement

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FELİS

Data Use / Product or Service Inspired by Data: Felis

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Data Use / Creativity Inspired by Data: Achievement

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FELİS

Data Use / Data Storytelling: Achievement

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CRYSTAL APPLE

Integrated Campaigns:
Grand Prix

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CRYSTAL APPLE

Integrated / Image and Social Responsibility:
Crystal Apple

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CRYSTAL APPLE

Design / Exp. Design / Data Visualization:
Bronze Apple

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CRYSTAL APPLE

Media: 
Grand Prix

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CRYSTAL APPLE

Media / Use of Media / TV: 
Crystal Apple

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CRYSTAL APPLE

Media / Data Driven Creativity / Use of Data: 
Crystal Apple

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CRYSTAL APPLE

Media / Integrated Campaign / Best Use of Media:
Bronze Apple

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CRYSTAL APPLE

Media / Goods and Services / Other: 
Crystal Apple

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CRYSTAL APPLE

Media / Perfection at Media / Insight and Strategy: 
Crystal Apple

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CRYSTAL APPLE

Digital, Social Media and Activation: 
Grand Prix

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CRYSTAL APPLE

Digital, Social Media and Activation / Branded Content / Service: 
Crystal Apple

elma-2

CRYSTAL APPLE

Digital, Social Media and Activation / Use of Data / Creativity Inspired by Data:
Crystal Apple

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CRYSTAL APPLE

Print / Image and Social Responsibility: 
Crystal Apple

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