FINISH WATER INDEX

CLIENT: FINISH

AGENCY: HAVAS

PROBLEM

Turkey is on the verge of being water poor; however, most of the people are not aware of this fact.

INSIGHT

In these days, the most important question in Turkey is “What is the value of Dollar/Euro?”
We check the increases or decreases in foreign currencies at many moments of the day. Ironically, we do not check the condition of our water resources, which is much more vital than these currencies.

SOLUTION

With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
The index is calculated by measuring the occupancy rate at dams, consumption in agriculture, industry and household. The index is between 70 (scarcity level) and 130 (abundance level). It is now 86, which is just above the critical value 70.

CASE FILM

TV CHANNELS & NEWSPAPERS

A Haber
CNN Türk
Hürriyet

AWARDS

FELİS

Integrated
Campaigns:

Grand Prix

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Integrated Campaigns /
Home Care:
Felis

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Digital / Branded Technologies and Services: Felis

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Digital / Promising Digital Projects: Achievement

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Brand Experience & Activation / Sponsored or Joint: Felis

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Branded Content & Entertainment / Online Content: Felis

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Branded Content & Entertainment / Printed Content: Felis

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Branded Content & Entertainment / Branded Content Campaign: Felis

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Media – Grand Prix

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Media / Print: Felis

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Media / Multi Media: Felis

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Media / Paradigm Shifting Projects: Felis

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Media / Perfection at Innovation: Felis

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Media / Perfection at Insight: Achievement

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PR / Sustainability Management: Felis

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PR / Content Management: Achievement

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Social Responsibility / Environment: Achievement

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Data Use / Product or Service Inspired by Data: Felis

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Data Use / Creativity Inspired by Data: Achievement

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Data Use / Data Storytelling: Achievement

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Arayış