FINISH WATER INDEX

CLIENT: FINISH

AGENCY: HAVAS

PROBLEM

Turkey is on the verge of being water poor; however, most of the people are not aware of this fact.

INSIGHT

In these days, the most important question in Turkey is “What is the value of Dollar/Euro?”
We check the increases or decreases in foreign currencies at many moments of the day. Ironically, we do not check the condition of our water resources, which is much more vital than these currencies.

SOLUTION

With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
The index is calculated by measuring the occupancy rate at dams, consumption in agriculture, industry and household. The index is between 70 (scarcity level) and 130 (abundance level). It is now 86, which is just above the critical value 70.

CASE FILM

TV CHANNELS & NEWSPAPERS

A Haber
CNN Türk
Hürriyet

AWARDS

FELİS

Integrated
Campaigns:

Grand Prix

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FELİS

Integrated Campaigns /
Home Care:
Felis

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FELİS

Digital / Branded Technologies and Services: Felis

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FELİS

Digital / Promising Digital Projects: Achievement

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FELİS

Brand Experience & Activation / Sponsored or Joint: Felis

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FELİS

Branded Content & Entertainment / Online Content: Felis

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FELİS

Branded Content & Entertainment / Printed Content: Felis

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FELİS

Branded Content & Entertainment / Branded Content Campaign: Felis

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FELİS

Media – Grand Prix

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FELİS

Media / Print: Felis

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FELİS

Media / Multi Media: Felis

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FELİS

Media / Paradigm Shifting Projects: Felis

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FELİS

Media / Perfection at Innovation: Felis

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FELİS

Media / Perfection at Insight: Achievement

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FELİS

PR / Sustainability Management: Felis

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FELİS

PR / Content Management: Achievement

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FELİS

Social Responsibility / Environment: Achievement

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FELİS

Data Use / Product or Service Inspired by Data: Felis

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FELİS

Data Use / Creativity Inspired by Data: Achievement

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FELİS

Data Use / Data Storytelling: Achievement

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CRYSTAL APPLE

Integrated Campaigns:
Grand Prix

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CRYSTAL APPLE

Integrated / Image and Social Responsibility:
Crystal Apple

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CRYSTAL APPLE

Design / Exp. Design / Data Visualization:
Bronze Apple

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CRYSTAL APPLE

Media: 
Grand Prix

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CRYSTAL APPLE

Media / Use of Media / TV: 
Crystal Apple

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CRYSTAL APPLE

Media / Data Driven Creativity / Use of Data: 
Crystal Apple

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CRYSTAL APPLE

Media / Integrated Campaign / Best Use of Media:
Bronze Apple

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CRYSTAL APPLE

Media / Goods and Services / Other: 
Crystal Apple

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CRYSTAL APPLE

Media / Perfection at Media / Insight and Strategy: 
Crystal Apple

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CRYSTAL APPLE

Digital, Social Media and Activation: 
Grand Prix

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CRYSTAL APPLE

Digital, Social Media and Activation / Branded Content / Service: 
Crystal Apple

elma-2

CRYSTAL APPLE

Digital, Social Media and Activation / Use of Data / Creativity Inspired by Data:
Crystal Apple

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CRYSTAL APPLE

Print / Image and Social Responsibility: 
Crystal Apple

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MIXX AWARDS

Best of the Year

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MIXX AWARDS

Best Use of Data:
Gold Mixx

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MIXX AWARDS

Innovative and Experimental:
Gold Mixx

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MIXX AWARDS

Brand Positioning and Awareness:
Silver Mixx

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MIXX AWARDS EUROPE

Effective Use of Data:
Gold Mixx

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MIXX AWARDS EUROPE

Corporate Social Responsibility:
Silver Mixx

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EFFIE TURKEY

Environmental and Social Benefit:
Gold Effie

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SOCIAL MEDIA AWARDS

Digital PR:
Silver

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WHITE SQUARE

Data Enhanced Creativity:
Gold

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WHITE SQUARE

Excellence in Media Insight & Strategy:
Silver

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THE ONE SHOW

Special Award:
Green Pencil

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THE ONE SHOW

Creative Use Of Data / Real Time:
Bronze Pencil

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THE ONE SHOW

Public Relations / Brand Voice:
Merit

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