TURKEY’S WATER
CLIENT: FINISH
AGENCY: HAVAS
WHY?
Turkey is on the verge of being water poor in 11 years. However, we waste million tons of water in our unnecessary habits like pre-rinsing. Every time we pre-rinse, 57 liters of water is wasted.
HOW?
To make people aware of this fact and change their behavior, we created an integrated campaign which includes Turkey’s first docu-drama 25 Liters, a TV commercial, a web site in which one can easily calculate his/her water footprint and a challenge on the basis of shrinking water bill by saving.
RESULTS
CASE VIDEO
AWARDS
GOLDEN DRUM
Integrated / Grand Prix
![isobar_www_awards_270x196_07_golden-drum isobar_www_awards_270x196_07_golden-drum](https://www.cevapisareti.com/wp-content/uploads/2019/10/isobar_www_awards_270x196_07_golden-drum-1.png)
GOLDEN DRUM
Social Good / Gold
![isobar_www_awards_270x196_07_golden-drum isobar_www_awards_270x196_07_golden-drum](https://www.cevapisareti.com/wp-content/uploads/2019/10/isobar_www_awards_270x196_07_golden-drum-1.png)
FELİS
Integrated / Grand Prix
![felis-4 felis-4](https://www.cevapisareti.com/wp-content/uploads/2019/10/felis-4.png)
FELİS
Integrated – Home Care / Felis
![felis-4 felis-4](https://www.cevapisareti.com/wp-content/uploads/2019/10/felis-4.png)
FELİS
Social – Integrated / Felis
![felis-4 felis-4](https://www.cevapisareti.com/wp-content/uploads/2019/10/felis-4.png)
FELİS
Social – Environ./ Felis
![felis-4 felis-4](https://www.cevapisareti.com/wp-content/uploads/2019/10/felis-4.png)
CRYSTAL APPLE
Integrated – FMCG / Crystal
![elma-2 elma-2](https://www.cevapisareti.com/wp-content/uploads/2019/10/elma-2.png)
MIXX AWARDS
Best of the Year Award
![mixx mixx](https://www.cevapisareti.com/wp-content/uploads/2019/10/mixx.png)
MIXX AWARDS
Creativity Ins. by Data / Bronze
![mixx mixx](https://www.cevapisareti.com/wp-content/uploads/2019/10/mixx.png)
MIXX AWARDS
Integrated / Gold Mixx
![mixx mixx](https://www.cevapisareti.com/wp-content/uploads/2019/10/mixx.png)
LISBON FEST
Integrated / Bronze
![lisbon-copy lisbon-copy](https://www.cevapisareti.com/wp-content/uploads/2019/10/lisbon-copy.png)