TURKEY’S WATER
CLIENT: FINISH
AGENCY: HAVAS
WHY?
Turkey is on the verge of being water poor in 11 years. However, we waste million tons of water in our unnecessary habits like pre-rinsing. Every time we pre-rinse, 57 liters of water is wasted.
HOW?
To make people aware of this fact and change their behavior, we created an integrated campaign which includes Turkey’s first docu-drama 25 Liters, a TV commercial, a web site in which one can easily calculate his/her water footprint and a challenge on the basis of shrinking water bill by saving.
RESULTS
CASE VIDEO
AWARDS
GOLDEN DRUM
Integrated / Grand Prix
GOLDEN DRUM
Social Good / Gold
FELİS
Integrated / Grand Prix
FELİS
Integrated – Home Care / Felis
FELİS
Social – Integrated / Felis
FELİS
Social – Environ./ Felis
CRYSTAL APPLE
Integrated – FMCG / Crystal
MIXX AWARDS
Best of the Year Award
MIXX AWARDS
Creativity Ins. by Data / Bronze
MIXX AWARDS
Integrated / Gold Mixx
LISBON FEST
Integrated / Bronze