25 LITERS
CLIENT: FINISH
AGENCY: HAVAS
WHY?
Turkey is on the verge of being water poor. If we do not start saving today, we will have to live with 25 liters of water daily. 25 liters is the minimum limit stipulated by the World Health Organization in order to provide basic needs.
HOW?
Turkish people love dramas, but do not like documentaries that much. What if we combine these two and make Turkey’s first docu-drama in which a celebrity activist is looking for solutions and in an interlaced story a woman is trying to live with 25 liters of water in future of Istanbul.
RESULTS
CASE FILM
AWARDS
GOLDEN DRUM
Content, Films & TV Show / Silver Drum
FELİS
Brand Experience & Activation / Felis
FELİS
Sponsored & Joint Campaigns / Felis
CRYSTAL APPLE
Media – Branded Content / Crystal Apple
LISBON AD AWARDS
Creative Effectiveness / Gold
MIXX AWARDS
Branded Content /
Gold Mixx
MIXX AWARDS
Native Ads / Bronze Mixx