HAYRAT

CLIENT: FINISH

AGENCY: HAVAS ISTANBUL

PROBLEM

Turkey is on the verge of becoming water poor in near future. Within the pandemic days, we understood the importance of water even better.
But we still do not aware of the fact that it’s a limited resource. If we continue wasting like this, we will be facing water scarcity in near future.

FACT

Fountains (aka hayrats) have been the symbol of wealth and thankfulness for life since the Ottoman times. Wealthy pashas and even sultans have built hayrats on behalf of their names. But today, most of them have dried up. Now, they are the clearest evidence of drought.

SOLUTION

We identified more than 300 hayrats which are placed in crowded streets or squares in 32 cities. Then we attached ibeacons on these hayrats to send notification to the people who has just passed by these hayrats.
We sent customized notifications to every passerby from any hayrat.
 In these notifications, we talked on behalf of that hayrat. We led them to an informative video about hayrats and impending drought.

CASE FILM

AWARDS

FELİS

Brand Experience and Activation: 
Grand Prix

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FELİS

Brand Experience and Activation / Live Brand Experience and Promotion: Felis

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FELİS

Brand Experience & Activation / Use of Point of Sale Technology: 
Achievement

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FELİS

Brand Experience & Activation / Use of Non-Traditional Media: 
Achievement

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FELİS

Social Responsibility & Sustainability / Outdoor: Felis

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FELİS

Media / Ambient Media (Big Scale):
Achievement

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FELİS

Media / Paradigm Shifting Projects:
Achievement

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FELİS

Mobile / Creative Use Of Mobil Technology: Felis

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FELİS

Mobile / Mobile Centered Campaign:
Achievement

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