HAYRAT
CLIENT: FINISH
AGENCY: HAVAS ISTANBUL
PROBLEM
FACT
Fountains (aka hayrats) have been the symbol of wealth and thankfulness for life since the Ottoman times. Wealthy pashas and even sultans have built hayrats on behalf of their names. But today, most of them have dried up. Now, they are the clearest evidence of drought.
SOLUTION
We identified more than 300 hayrats which are placed in crowded streets or squares in 32 cities. Then we attached ibeacons on these hayrats to send notification to the people who has just passed by these hayrats.
We sent customized notifications to every passerby from any hayrat. In these notifications, we talked on behalf of that hayrat. We led them to an informative video about hayrats and impending drought.
CASE FILM
AWARDS
FELİS
Brand Experience and Activation:
Grand Prix
FELİS
Brand Experience and Activation / Live Brand Experience and Promotion: Felis
FELİS
Brand Experience & Activation / Use of Point of Sale Technology:
Achievement
FELİS
Brand Experience & Activation / Use of Non-Traditional Media:
Achievement
FELİS
Social Responsibility & Sustainability / Outdoor:
Achievement
FELİS
Media / Ambient Media (Big Scale):
Achievement
FELİS
Media / Paradigm Shifting Projects:
Achievement
FELİS
Mobile / Creative Use Of Mobil Technology: Felis
FELİS
Mobile / Mobile Centered Campaign:
Achievement
CRYSTAL APPLE
Design / Exp. Design / Digital Installation and Event:
Bronze Apple
CRYSTAL APPLE
Media / Use of Media / Ambient:
Crystal Apple
CRYSTAL APPLE
Digital, Social Media and Activation / Mobile / Service:
Crystal Apple
CRYSTAL APPLE
Digital, Social Media and Activation / Digital Campaigns / Others:
Bronze Apple
CRYSTAL APPLE
Outdoor /
Interactive:
Crystal Apple
CRYSTAL APPLE
Outdoor / Big and Small Scale Ambient / Corporate Image and Social Responsibility:
Bronze Apple
MIXX EUROPE
Offline Digitalisation:
Silver Mixx
WHITE SQUARE AWARDS
Ambient:
Silver
