HAYRAT
CLIENT: FINISH
AGENCY: HAVAS ISTANBUL
PROBLEM
FACT
Fountains (aka hayrats) have been the symbol of wealth and thankfulness for life since the Ottoman times. Wealthy pashas and even sultans have built hayrats on behalf of their names. But today, most of them have dried up. Now, they are the clearest evidence of drought.
SOLUTION
We identified more than 300 hayrats which are placed in crowded streets or squares in 32 cities. Then we attached ibeacons on these hayrats to send notification to the people who has just passed by these hayrats.
We sent customized notifications to every passerby from any hayrat. In these notifications, we talked on behalf of that hayrat. We led them to an informative video about hayrats and impending drought.
CASE FILM
AWARDS
FELİS
Brand Experience and Activation:
Grand Prix

FELİS
Brand Experience and Activation / Live Brand Experience and Promotion: Felis

FELİS
Brand Experience & Activation / Use of Point of Sale Technology:
Achievement

FELİS
Brand Experience & Activation / Use of Non-Traditional Media:
Achievement

FELİS
Social Responsibility & Sustainability / Outdoor:
Achievement

FELİS
Media / Ambient Media (Big Scale):
Achievement

FELİS
Media / Paradigm Shifting Projects:
Achievement

FELİS
Mobile / Creative Use Of Mobil Technology: Felis

FELİS
Mobile / Mobile Centered Campaign:
Achievement

CRYSTAL APPLE
Design / Exp. Design / Digital Installation and Event:
Bronze Apple

CRYSTAL APPLE
Media / Use of Media / Ambient:
Crystal Apple

CRYSTAL APPLE
Digital, Social Media and Activation / Mobile / Service:
Crystal Apple

CRYSTAL APPLE
Digital, Social Media and Activation / Digital Campaigns / Others:
Bronze Apple

CRYSTAL APPLE
Outdoor /
Interactive:
Crystal Apple

CRYSTAL APPLE
Outdoor / Big and Small Scale Ambient / Corporate Image and Social Responsibility:
Bronze Apple

MIXX EUROPE
Offline Digitalisation:
Silver Mixx

WHITE SQUARE AWARDS
Ambient:
Silver
