PRODUCTS THAT DON’T LIKE THEIR PRICES
AGENCY: McCANN İSTANBUL
Although Migros private label products are cheaper than all its competitors, they are not perceived as cheap among customers.
To show that Migros private label products are high quality and have low prices, we created “the products that don’t like their prices” campaign.
Those products are so high quality that they are rebelling against their low prices. They claim that they don’t deserve to be so cheap.
RETAIL – SILVER EFFIE