PRODUCTS THAT DON’T LIKE THEIR PRICES
CLIENT: MİGROS
AGENCY: McCANN İSTANBUL
PROBLEM
Although Migros private label products are cheaper than all its competitors, they are not perceived as cheap among customers.
SOLUTION
To show that Migros private label products are high quality and have low prices, we created “the products that don’t like their prices” campaign.
Those products are so high quality that they are rebelling against their low prices. They claim that they don’t deserve to be so cheap.
RESULTS
% 0
COMPANY GROWTH
0
INCREASE IN PERCEIVED PRICE FAIRNESS (points)
0
INCREASE IN PERCEIVED QUALITY (points)
% 0
INCREASE IN REVENUE (TEA MARKET)
% 0
INCREASE IN REVENUE (SUGAR MARKET)
% 0
INCREASE IN REVENUE (YOGURT MARKET)
TEA
MILK
RICE
CHEESE
SUNFLOWER OIL
SUGAR
YOGURT
PINEAPPLE
WET WIPES
BLEACH
FABRIC SOFTENER
AWARDS
EFFIE AWARDS
RETAIL – SILVER EFFIE
